What is Digital Marketing?
Marketing is about connecting with your audience in the right place and at the right time. Today, that means one needs to meet the audience where they are already spending time, that is, on the internet.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Different types of Digital Marketing:
Search Engine Optimization: Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
Social Media Marketing: Search Engine Marketing (SEM) is a paid tactic to gain attention to the brand by appearing high on search engine results. This strategy is often called paid search or pay-per-click (PPC) marketing. It involves various activities such as setting up the ads, optimizing the ads, setting a budget and most importantly placement of ads. SEM can be carried out on various search engines but is done predominantly on Google. Google supports paid advertising on its search engine and partners called Google Ads
Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Affiliate Marketing: Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales
Mobile Marketing: Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
Content Marketing: Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise and promotes brand awareness.
Responsibilities:
As a digital marketer, you’ll need to:
- create and upload copy and images for the organisation’s website
- write and dispatch email marketing campaigns
- provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- design website banners and assist with web visuals
- communicate with clients, affiliate networks and affiliate partners
- conduct keyword research and web statistics reporting
- contribute to social media engagement and brand awareness campaigns
- use web analytics software to monitor the performance of client websites and make recommendations for improvement
- contribute to company and industry blogs and manage e-communications
- assist with paid media, including liaising with digital advertising agencies
- develop and integrate content marketing strategies
- keep up to date with current digital trends
- manage the contact database and assist with lead generation activities
- negotiate with media suppliers to achieve the best price for clients.
Skills and traits:
1. Adaptability and Creative Problem-Solving
2. Curiosity and Love of Learning
3. Leadership Skills
4. Business Acumen
5. Communication Skills
6. Analytic Skills
7. Persistence